GM trademarks Buick Electra in US and Canada

Standard Motors has submitted trademark purposes for the Buick Electra identify in the U.S. and Canada.

To start with noticed by a Rivian Owners Forum consumer, the Canadian trademark application addresses “motor land automobiles, specifically, vehicles.” We identified the identical language in a second application submitted with the United States Patent and Trademark Business office.

The Electra nameplate was a fixture in Buick’s lineup for a long time. It very first appeared for the 1959 design calendar year and lasted until eventually 1990. Buick changed the Electra with the Park Avenue. Automobiles experienced presently been carrying Electra Park Avenue badges for a handful of several years at that stage, in any case.

Buick Electra concept

Buick Electra notion

Even though the Electra identify has a ton of heritage, it truly is however unclear if GM truly options to use it on a new Buick. Automakers typically trademark names they have no rapid options to use, from time to time as a way to preserve handle of names with particular importance. For illustration, Ford and Toyota have renewed emblems for the Thunderbird and Celica names, respectively, a number of moments in modern several years, but there is no sign that new variations of individuals legendary versions are on the way.

GM also used for a trademark on the Buick Electra identify in 2012, and unveiled an Electra EV concept in Shanghai, China, in 2020. The notion was not intended to preview a unique creation design, but GM is in the midst of a substantial EV drive that contains Buick. The Electra identify is fantastic for an EV.

The model is operating on at least two electric SUVs because of by 2023. A single will have common proportions, even though the other will have a far more coupe-like profile, in accordance to a 2020 GM announcement. Could a person of them be named Electra? Remain tuned.

The post GM trademarks Buick Electra in US and Canada appeared first on Cars News Mag.


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