AutoNation: ‘Great’ if you worked for us

The nation’s most significant new-automobile retailer has started a multimillion-greenback promoting marketing campaign aimed not at motor vehicle buyers, but at prospective workers.

AutoNation’s “Go Be Terrific” marketing campaign started airing on Television set networks such as ESPN, CNBC and NBC previous 7 days, in advance of the Indianapolis 500 race on Sunday, May possibly 29. AutoNation is a sponsor of Indy 500 driver Helio Castroneves. The race aired on NBC.

The marketing campaign, which also seems in radio, print, on line and social media, was made by AutoNation, I Assume Studios and Zimmerman Promoting.

Marc Cannon, AutoNation’s main buyer practical experience officer, in an e-mail to Automotive Information did not specify how substantially the retailer programs to devote on the marketing campaign.

Cannon stated the advertisements emphasize AutoNation workers, “the people today who make us a excellent spot to order, promote or support a automobile.”

AutoNation’s work opportunities web site previous 7 days confirmed one,263 final results for positions ranging from gross sales affiliate, finance and insurance plan supervisor to porter, cashier and support adviser at places throughout the place.

“We are constantly seeking to increase gifted, pushed people today to our corporation,” Cannon stated in the e-mail. “As we proceed to construct our business enterprise, we want to construct with the greatest from all around the place.”

AutoNation, centered in Fort Lauderdale, Fla., ranks No. one on Automotive Information‘ listing of the top rated 150 dealership teams centered in the U.S., retailing 262,403 new cars in 2021.

The post AutoNation: ‘Great’ if you worked for us appeared first on Cars News Mag.


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