Kia leans into Super Bowl while others sit out

With the Tremendous Bowl just two months absent, Kia stands by itself as the only automaker that has fully commited to working a industrial at this issue.

The Korean manufacturer, which has been a Tremendous Bowl staple, will emphasize the preferred a few-row Telluride. The utility auto has been freshened for the 2023 design yr.

Kia sees the Tremendous Bowl phase as a vital piece in creating consciousness. It is pushing the Telluride all through the activity mainly because the enterprise “elevated output in the [West Point, Ga.] plant, starting up in September, by 20 per cent, so we want to make guaranteed we preserve telling persons to preserve the need,” stated Russell Wager, Kia America’s vice president of internet marketing.

The manufacturer will get started rolling out a sneak peek of the Tremendous Bowl marketing campaign right after Feb. one.

Wager stated Kia will proceed to be intense with its up to date portfolio, which involves the battery electric powered EV6, the freshened Telluride and the redesigned fifth-era Sportage.

Kia is driving momentum as it heads into the activity. The firm’s U.S. gross sales virtually broke even in 2022, down just one.one per cent, in a current market that declined by eight per cent as a total.

Telluride deliveries ended up up six.six per cent past yr and established a comprehensive-yr gross sales document. The Sportage and Sorento also realized once-a-year gross sales documents in 2022.

Eric Watson, Kia America’s vice president of gross sales functions, stated it really is been three&#xBD a long time because Kia introduced the Telluride, but “we continue to have a wait around-listing at just about every vendor for shoppers ready for that auto to occur in. Almost certainly our most preferred product or service in our lineup.”

Kia sees this as a time to preserve grabbing buyer interest though other suppliers sit out the Tremendous Bowl.

“We are not having our foot off the accelerator,” Wager explained to Automotive Information. “We have acquired advancement strategies. We are also heading into our to start with comprehensive yr of Sportage, our to start with comprehensive yr of EV6, our to start with comprehensive yr of the new 2023 Telluride. We have acquired a good deal of tales to explain to. And with that, we have acquired to explain to a good deal far more persons if we want to realize our advancement. So we are content that every person else is choosing to gradual down a small little bit &#x2014 we have no strategies to do that.”

The post Kia leans into Super Bowl while others sit out appeared first on Cars News Magazine.


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