If Toyota Grand Highlander cannibalizes sales of smaller namesake, it’s part of the plan

WAIMEA, Hawaii &#x2014 Toyota North American manufacturer head Dave Christ is thoroughly well prepared if the income of his present prime-advertising a few-row crossover, the Highlander, decrease upcoming yr.

Any losses, Toyota’s team vice president reported, will be far more than created up by buyers shifting up to the greater 2024 Toyota Grand Highlander or coming back to the brand for the reason that it now has a at ease non-minivan selection for rising people.

“We do assume some cannibalization, men and women that may well have purchased a Highlander in the previous,” Christ instructed Automotive Information listed here for the duration of a media generate. “I am a excellent instance. I have a few young children the youngest 1 is just now receiving out of a auto seat, and my oldest is 5-foot-5 with footwear as significant as mine. Placing him in the 3rd row of a Highlander was a very little limited.”

Arriving in dealerships this summer time, the 2024 Grand Highlander is two inches broader, two inches taller and &#x2014 most important &#x2014 six inches for a longer period than the present a few-row Toyota Highlander, with the added place aimed squarely at earning the rear seating of the 8-man or woman men and women-hauler far more at ease.

“We feel the blended whole [of Highlander and Grand Highlander] is likely to be considerably far more quantity, for the reason that we get both equally finishes: We get men and women that really don’t want the 3rd row as a lot, probably a grandparent who drives their child when a 7 days and can get close to great in a Highlander, but then we have the Grand Highlander for men and women like me that have a few young children and want the house,” Christ reported.

In 2022, Toyota bought 222,805 Highlanders in the U.S., down 16 per cent largely on offer-connected creation limitations. By April, Highlander income in the U.S. have been down 13 per cent to 74,697.

Toyota established its pricing and trim procedures on the Grand Highlander to allow the greater a few-row get gain of the center of the industry.

Though the Highlander has a foundation “L” trim degree that begins at $37,995, like shipping and delivery, the Grand Highlander’s most affordable trim degree is the Highlander’s midgrade XLE package deal that begins at $44,405 &#x2014 a $one,050 quality around the lesser Highlander at the exact trim degree. Equally costs are for nonhybrid 4-wheel-generate styles, but the change retains reasonably continual throughout the trim wander, like for hybrid and all-wheel-generate styles.

“The pricing determination was seriously to establish it so that we failed to have an great amount of money of overlap,” Christ stated.

Built in the U.S. and made in Toyota’s plant in Princeton, Ind., with the start out of creation established in June, the 2024 Grand Highlander will come outfitted with a typical two.four-liter turbocharged I-four motor. Two optional hybrid powertrains that includes two.five-liter I-four engines are also out there &#x2014 1 tuned for gas overall economy and able of offering up to 36 mpg blended, or the Hybrid Max powertrain with extra electric power, able of offering up to 362 hp and towing up to five,000 kilos, offering an believed 27 mpg blended, Toyota reported. All-wheel generate is optional on gasoline and hybrid styles, and typical on Hybrid Max styles.

In the cabin, seating for 7 will come typical with 2nd-row captain’s chairs, with the selection for a 2nd-row bench out there to elevate ability to 8 occupants in selected configurations. The Grand Highlander will come typical with a 12.three-inch touchscreen operating the brand’s new Toyota Audio Multimedia method, which was formulated in-dwelling and functions mainly by means of voice prompts.

All Grand Highlander trims occur typical with Toyota Security Perception three., a suite of upgraded security and driver-support attributes like dynamic cruise manage, lane maintaining, automatic headlights and a new method the manufacturer phone calls Proactive Driving Aid. Toyota claims that when selected “working situations are achieved, working with the vehicle’s digital camera and radar, this method gives light braking into curves or light braking and/or steering to aid aid driving duties these kinds of as length manage amongst a previous automobile, pedestrian or bicyclist.”

The post If Toyota Grand Highlander cannibalizes sales of smaller namesake, it’s part of the plan appeared first on Cars News Magazine.


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